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Because it’s free! Because like Chicken Soup, it can’t hurt! If someone discovers a mine with what could be an abundance of gold or a mountain of fool’s gold, and they offer you a share in that mine for free, why on earth would you not accept it? Better still, if you could go back in time, and grab hold of a few free shares of Google at its inception, would ya take it? Damn right!!

Ok, so now you know, you MUST establish an account on Twitter, NOW! Go ahead, do it now, I’ll wait for you to come back here.

There, don’t you feel better? You should. Or more importantly, you will when you realize the potential marketing power of Twitter, learning about Ashton Kutcher’s personal hygiene notwithstanding.

First, dismiss any stories, articles, incessant emails and spam you keep seeing about people making their fortune on Twitter. If you believe them, let’s discuss the bridge I have for sale. Further, forget about the blogs and editorials talking about what Twitter could be, might be, or should be. Again, even Twitter doesn’t know for sure. Let’s just discuss what Twitter is right now.

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